{"product_id":"selling-the-american-people-advertising-optimization-and-the-origins-of-adtech-9780262545440","title":"Selling the American People: Advertising, Optimization, and the Origins of Adtech","description":"\u003cb\u003eHow marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAlgorithms, data extraction, digital marketers monetizing \"eyeballs\" these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, \u003ci\u003eSelling the American People\u003c\/i\u003e traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came \u003ci\u003eadtech\u003c\/i\u003e, a major infrastructure of digital capitalism. \u003cp\u003e\u003c\/p\u003eTo help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make \"surveillance capitalism\" one of the defining experiences of public life.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lee McGuigan\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e MIT Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/18\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 348\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 5.98w x 1.02d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780262545440\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2023\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eLee McGuigan is Assistant Professor in the Hussman School of Journalism and Media at the University of North Carolina, Chapel Hill, and an associate at Cornell Tech's Digital Life Initiative. He is a coeditor of \u003ci\u003eThe Audience Commodity in a Digital Age\u003c\/i\u003e.\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Lee McGuigan \/ Paperback \/ English","offer_id":47532357976221,"sku":"9780262545440","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_0396d987-74a8-496f-acc4-feba6579827f.jpg?v=1767683108","url":"https:\/\/booksdeli.com\/products\/selling-the-american-people-advertising-optimization-and-the-origins-of-adtech-9780262545440","provider":"booksdeli.com","version":"1.0","type":"link"}