{"product_id":"the-caterpillar-way-lessons-in-leadership-growth-and-shareholder-value-9780071821247","title":"The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value","description":"THE \u003ci\u003eNEW YORK TIMES\u003c\/i\u003e BESTSELLER!\u003cp\u003e\u003cb\u003eHow one tenacious company found the drive to succeed--on a global scale\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn the early 1980s, Caterpillar, Inc. lost one milliondollars per day for three consecutive years. Its continuing existence came into question. Today, \"CAT\" is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendaryglobal company made numerous well-calculated, though risky decisions for three consecutive decades--in the process scaling to heights unimaginable to even the finest businessenterprises.\u003c\/p\u003e\u003cp\u003eHow did they do it? \u003ci\u003eThe Caterpillar Way\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eSenior management at CAT facilitated the authors' one-year odyssey through the hallways and intriguing history of the construction industry giant. This inspiring book takes you behind the scenes with the CEOs, executive vice presidents, managers, dealers, customers, union bosses, and Wall Street analysts who were players in Caterpillar's drive to global dominance. You'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCAT's change-or-die approach to restructuring\u003c\/li\u003e\n\u003cli\u003eHow a local firm from central Illinois became a local firm on a global basis\u003c\/li\u003e\n\u003cli\u003eThe secret behind Caterpillar's decades-long revenue explosion\u003c\/li\u003e\n\u003cli\u003eHow to use branding and product financing effectively\u003c\/li\u003e\n\u003cli\u003eWhat true dedication and commitment to Six Sigma really entails\u003c\/li\u003e\n\u003cli\u003eWhy Caterpillar became the mecca for HR officersnegotiating with unions\u003c\/li\u003e\n\u003cli\u003eThe authors' prediction of CAT's stock price through 2020\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eThe Caterpillar Way\u003c\/i\u003e provides essential managementlessons in powerful behind-the-scenes stories. You'll learn how the Caterpillar leaders responded quickly to changing markets, allocated capital efficiently throughout the firm, and nourished a cultish team spirit that wins.Innovative leaders make game-changing decisions.\u003c\/p\u003e\u003cp\u003eIf any company is built to last, it's Caterpillar, Inc. With its trademark yellow trucks, cranes, machinery and engines, this home-grown manufacturer has survived morethan its share of ups and downs to become the #1 industry leader of construction equipment in the world. \u003ci\u003eThe Caterpillar Way\u003c\/i\u003e reveals, for the first time, the remarkable inside story, written with full access to the way CAT runs its business, from bottom to top.\u003c\/p\u003e\u003cp\u003eThey blaze their own trail. This is \u003ci\u003eThe Caterpillar Way\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eTHE CATERPILLAR WAY\u003c\/i\u003e\u003c\/b\u003e: \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"\u003cb\u003eThe Caterpillar Way\u003c\/b\u003e is a very sophisticated analysis of one of the great organizational stories of the past 30 years. Bouchard and Koch delve into the details of leadership, risk, and culture that allowed this company to excel. From branding to comparative advantage, this is an extraordinary example of vision and execution.\"\u003c\/i\u003e -- Sam Zell, Chairman, Equity Group Investments\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"\u003cb\u003eThe Caterpillar Way\u003c\/b\u003e brings to life the progress a company can make by having a plan and sticking to it quarter by quarter and year over year. The company never stands still and has a keen focus on delivering high-quality products on time to its customers. They have been a great partner of ours for many years.\"\u003c\/i\u003e -- Dave Cote, Chairman and CEO, Honeywell\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"There's no way you can't learn from \u003cb\u003eThe Caterpillar Way\u003c\/b\u003e--a classic example of how to bring strategy, structure, and culture together to drive breakthrough results.\"\u003c\/i\u003e -- David C. Nova k, Chairman and CEO, Yum! Brands Inc.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Craig Bouchard,James Koch\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/15\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.22h x 6.37w x 1.24d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071821247\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eCRAIG T. BOUCHARD\u003c\/b\u003e is the CEO and Chairman of the Board of Signature Group Holdings. He is the cofounder of Esmark Inc., once the fourth largest American steel company, and industrial supplier Shale-Inland. Bouchard crafted two successful hostile takeovers of public companies, served as a trustee of Boston University and the Foundation of the University of Montana, and is a member of the board of the Athletic Department at Duke University. He has been featured on CNBC, NBC, and Bloomberg TV and in \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, \u003ci\u003eFinancial Times\u003c\/i\u003e, and \u003ci\u003eForbes\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJAMES V. KOCH\u003c\/b\u003e is Board of Visitors Professor of Economics and President Emeritus at Old Dominion University. An expert in microeconomics, he has held teaching and research positions at Illinois State, California State, and Brown University, among many others. He has served as a consultant to more than 75 corporations and universities and is coauthor of the books \u003ci\u003eBorn Not Made\u003c\/i\u003e and \u003ci\u003eAmerica for Sale\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Craig Bouchard \/ Hardcover \/ English","offer_id":47792940155037,"sku":"9780071821247","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_01a15bfc-5447-4fdb-bdfe-3a5c56834f57.jpg?v=1774985137","url":"https:\/\/booksdeli.com\/products\/the-caterpillar-way-lessons-in-leadership-growth-and-shareholder-value-9780071821247","provider":"booksdeli.com","version":"1.0","type":"link"}