{"product_id":"the-consuming-instinct-what-juicy-burgers-ferraris-pornography-and-gift-giving-reveal-about-human-nature-9781616144296","title":"The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature","description":"In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gad Saad\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Prometheus Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/21\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 392\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 6.35w x 1.10d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781616144296\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 04\/18\/2011\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 05\/01\/2011 pg. 94\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 06\/01\/2011\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 06\/01\/2011 pg. 8\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2011\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2011 pg. 78\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGad Saad, Ph.D.\u003c\/b\u003e (Montreal, Canada), a popular blogger for \u003ci\u003ePsychology Today\u003c\/i\u003e (\"Homo-Consumericus\"), is a professor of marketing at the John Molson School of Business at Concordia University. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of \u003ci\u003eThe Evolutionary Bases of Consumption\u003c\/i\u003e, plus numerous scientific papers.\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Gad Saad \/ Hardcover \/ English","offer_id":47645071933597,"sku":"9781616144296","price":45.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_222aa0ed-8b5a-480c-b14f-7d931163344c.jpg?v=1770750613","url":"https:\/\/booksdeli.com\/products\/the-consuming-instinct-what-juicy-burgers-ferraris-pornography-and-gift-giving-reveal-about-human-nature-9781616144296","provider":"booksdeli.com","version":"1.0","type":"link"}