{"product_id":"the-illusion-of-choice-16-12-psychological-biases-that-influence-what-we-buy-9780857199744","title":"The Illusion of Choice: 16 1\/2 Psychological Biases That Influence What We Buy","description":"\u003cp\u003eThe compelling new book by Richard Shotton, author of The Choice Factory \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEvery day, people make hundreds of choices. \u003cp\u003e\u003c\/p\u003eMany of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? \u003cp\u003e\u003c\/p\u003eThese choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. \u003cp\u003e\u003c\/p\u003eThe Illusion of Choice identifies the 161\/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these quirks to win customers, retain customers and sell more. \u003cp\u003e\u003c\/p\u003eRichard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer. \u003cp\u003e\u003c\/p\u003eYou'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit - and much, much more. \u003cp\u003e\u003c\/p\u003eYou simply cannot afford to miss The Illusion of Choice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Shotton\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harriman House\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.35h x 5.43w x 0.63d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780857199744\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eRichard began his career in marketing twenty-one years ago before setting up his own company, Astroten. Astroten help clients such as Google, Facebook, Sky, BrewDog and Mondelez apply findings from behavioural science to their marketing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eRichard is the author of The Choice Factory which explains how behavioural science can solve business challenges. The Choice Factory was voted best sales and marketing book of the year at the Business Book Awards. It was a #1 bestseller on Amazon and is now available in 12 languages. \u003cp\u003e\u003c\/p\u003eIn 2021 Richard was made an honorary lifetime fellow of the IPA and an associate of the Moller Institute, Churchill College, Cambridge University. \u003cp\u003e\u003c\/p\u003eHe tweets about the latest social psychology findings from the handle @rshotton.\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Richard Shotton \/ Paperback \/ English","offer_id":48231404306589,"sku":"9780857199744","price":23.98,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_18095ba2-7b9d-45cd-8cbe-879d0437bc6b.jpg?v=1778577827","url":"https:\/\/booksdeli.com\/products\/the-illusion-of-choice-16-12-psychological-biases-that-influence-what-we-buy-9780857199744","provider":"booksdeli.com","version":"1.0","type":"link"}