{"product_id":"twenty-ads-that-shook-the-world-the-centurys-most-groundbreaking-advertising-and-how-it-changed-us-all-9780609807231","title":"Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All","description":"James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James Twitchell\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crown Publishing Group (NY)\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/26\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.14h x 7.36w x 0.66d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780609807231\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJAMES B. TWITCHELL is the author of several books on advertising, including \u003cb\u003eAdcult USA: The Triumph of Advertising in American Culture\u003c\/b\u003e and \u003cb\u003eCarnival Culture: The Trashing of Taste in America\u003c\/b\u003e. He is an alumnus professor of English at the University of Florida.\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"James Twitchell \/ Paperback \/ English","offer_id":47532370460829,"sku":"9780609807231","price":34.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_750d0f13-fd58-47e7-a93c-b9bee0d35676.jpg?v=1767683426","url":"https:\/\/booksdeli.com\/products\/twenty-ads-that-shook-the-world-the-centurys-most-groundbreaking-advertising-and-how-it-changed-us-all-9780609807231","provider":"booksdeli.com","version":"1.0","type":"link"}