{"product_id":"valuable-and-visible-redefining-personal-branding-by-leading-with-impact-over-image-9781394395002","title":"Valuable and Visible: Redefining Personal Branding by Leading with Impact Over Image","description":"\u003cp\u003e\u003cb\u003eBuild credibility and make a meaningful impact without chasing followers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou've built real skill. You've solved real problems. But in a world that rewards visibility, doing meaningful work isn't enough. Recognition matters. Yet the modern version of \"personal branding\" feels exhausting.\u003c\/p\u003e \u003cp\u003eSomewhere along the way, personal branding became synonymous with self-promotion, follower counts, and algorithm-chasing. For thoughtful professionals and students like you, that version feels performative at best and misaligned at worst. And yet invisibility is no longer neutral. If your work is going to matter, your ideas have to travel.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eValuable \u0026amp; Visible: Redefining Personal Branding by Leading with Impact Over Image\u003c\/i\u003e, award-winning marketing lecturer Vanessa Errecarte offers a different path: a service-first approach designed for professionals who want credibility, not clout.\u003c\/p\u003e \u003cp\u003eReal-world case studies and success stories that come from professionals like an optometrist, an embryologist, a leadership coach, a reality TV contestant, and more demonstrate how service-first personal branding transforms careers across diverse fields.\u003c\/p\u003e \u003cp\u003eThis is not a book about becoming famous for being famous.\u003c\/p\u003e \u003cp\u003eIt is a smarter way to become known for something that matters.\u003c\/p\u003e \u003cp\u003eFor MBA students, graduate students, mid-career professionals seeking career advancement, entrepreneurs, leaders, undergraduate students, and academics ready to build owned audiences and measure success by contribution rather than clicks, \u003ci\u003eValuable \u0026amp; Visible\u003c\/i\u003e proves that when substantive value drives visibility, credibility follows despite an increasingly performative marketplace.\u003c\/p\u003e \u003cp\u003eThrough Errecarte's proven EPIC Framework, readers learn how to clarify their positioning, package their knowledge into intellectual property, and build sustainable visibility rooted in valuable contribution.\u003c\/p\u003e \u003cp\u003eReaders will also discover: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe TRUTH framework and Fab Four question set that positions your expertise in a counterintuitive, novel way that captures attention and establishes authority with your target audience.\u003c\/li\u003e \u003cli\u003eA recycled social strategy that prioritizes consistency and value over algorithm hacks, allowing busy professionals to maintain visibility in just a few hours per week.\u003c\/li\u003e \u003cli\u003eThe SERVE script for creating authentic video content that overcomes vulnerability and builds genuine connections without performance anxiety or self-promotion.\u003c\/li\u003e \u003cli\u003ePractical exercises for building owned audiences rather than relying on platforms controlled by others.\u003c\/li\u003e \u003cli\u003eStrategic methods for measuring success through impact and professional opportunities rather than follower counts.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vanessa Errecarte\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/05\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 6.29w x 0.99d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781394395002\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eVANESSA ERRECARTE, MA, MBA, \u003c\/b\u003e is an award-winning lecturer and marketing consultant who created and teaches one of the nation's only for-credit MBA courses in personal branding at the UC Davis Graduate School of Management. She also teaches an array of other popular marketing courses and has been twice named Teacher of the Year. A Poets \u0026amp; Quants \"Best \u0026amp; Brightest\" MBA honoree recognized her as a \"favorite professor,\" and she considers it one of her life's greatest honors to be trusted by students as they chase their dreams.\u003c\/p\u003e \u003cp\u003eFor more than two decades, Vanessa has helped thousands of organizations and professionals clarify their value, stand out, and create meaningful impact. She is the founder of Marketing Simplified, a widely recognized consulting and training agency honored as Business of the Year, a frequent speaker at major industry events, and a contributor whose insights have appeared in the \u003ci\u003eFinancial Times\u003c\/i\u003e. Dedicated to service, she lends her expertise to multiple boards and philanthropic efforts. Outside of work, she's happiest soaking up time with her family and friends...and earning the carbs she loves with her workout shoes.\u003c\/p\u003e\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Vanessa Errecarte \/ Hardcover \/ English","offer_id":48232162361501,"sku":"9781394395002","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_5656a6f8-94ba-4c0e-8cc7-43668e1ed58b.jpg?v=1778578305","url":"https:\/\/booksdeli.com\/products\/valuable-and-visible-redefining-personal-branding-by-leading-with-impact-over-image-9781394395002","provider":"booksdeli.com","version":"1.0","type":"link"}