{"product_id":"wine-marketing-and-sales-third-edition-9781935879442","title":"Wine Marketing and Sales, Third Edition","description":"The bestselling wine marketing book is fully revised and updated. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. Written by three of the industry's most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the marketing knowledge within reach of the untrained winery owner.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Janeen Olsen,Liz Thach,Paul Wagner\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wine Appreciation Guild\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/17\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 416\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.10w x 1.20d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781935879442\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003ePaul Wagner is an instructor for Napa Valley College and the Culinary Institute of America. He is a regular columnist for Vineyard \u0026amp; Winery Management magazine and contributes to Allexperts.com. Janeen Olsen is a Professor of Marketing at Sonoma State University. Liz Thach is a management and wine business professor at Sonoma State University in the Wine Business Institute. Liz has published over 90 articles and 4 wine books, including Wine: A Global Business.\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Janeen Olsen \/ Hardcover \/ English","offer_id":48913087135901,"sku":"9781935879442","price":96.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_4a04ae50-567e-4c79-8792-31ff3d51f0f8.jpg?v=1789549405","url":"https:\/\/booksdeli.com\/products\/wine-marketing-and-sales-third-edition-9781935879442","provider":"booksdeli.com","version":"1.0","type":"link"}