Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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Family, Fields, and Ancestors: Constancy and Change in China's Social and Economic History, 1550-1949This study synthesizes recent research on China's social and economic history, offering a perspective on the four centuries from the Ming Dynasty to the Communist revolution. Drawing on a wide array of sources, the author clarifies the complexities of Chinese society, covering a wide...
- CHF 186.13
- CHF 186.13
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Why People BuyWhy People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old...
- CHF 197.08
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Crude Intentions: How Oil Corruption Contaminates the WorldBillions of dollars stolen from citizens are circling the globe, enriching powerful individuals, altering political outcomes, and disadvantaging everyday people. News headlines provide glimpses of how this corruption works and why it matters: President Trump's businesses struck deals with oligarchs and sold property to...
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Public Relations in PracticeBring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students...
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Innovation from Within: Redefining How Nonprofits Solve ProblemsWe are in the midst of an entrepreneurial moment, as doers and makers have unprecedented access to crowdfunding and it has never been easier or cheaper to start a business or an organization. And yet, often overlooked among this flood of start-ups that spring...
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Spending Time: The Most Valuable ResourceTime is the ultimate scarce resource and thus quintessentially a topic for economics, which studies scarcity. Starting with the observation that time is increasingly valuable given competing demands as we have more things we can buy and do, Spending Time provides engaging insights into...
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Cracks in the Ivory Tower: The Moral Mess of Higher EducationAcademics extol high-minded ideals, such as serving the common good and promoting social justice. Universities aim to be centers of learning that find the best and brightest students, treat them fairly, and equip them with the knowledge they need to lead better lives. But...
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Possessed: Why We Want More Than We NeedYou may not believe it, but there is a link between our current political instability and your childhood attachment to teddy bears. There's also a reason why children in Asia are more likely to share than their western counterparts and why the poor spend...
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Funded!: Successful Grantwriting for Your NonprofitFunded! leads readers from knowing nothing about writing grants to having a complete grant proposal. Based on personal experience and the experiences of dozens of professional nonprofit grantwriters, students learn about writing grants by completing exercises at the end of each chapter, moving from...
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The New Economic Populism: How States Respond to Economic InequalityDonald Trump's 2016 victory shocked the world, but his appeals to the economic discontent of the white working class should not be so surprising, as stagnant wages for the many have been matched with skyrocketing incomes for the few. Though Trump received high levels...
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The Ethical Chemist: Professionalism and Ethics in ScienceThis book is an introduction to professional ethics in chemistry. After a brief overview of ethical theory, it provides a detailed discussion of professional ethic for chemists based on the view that the specific codes of conduct derive from a moral ideal. The moral...
- CHF 153.96
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Passion for Work: Theory, Research, and ApplicationsPassion is a pervasive concept in the work domain. Workers aspire to be passionate in the hope of finding meaning and satisfaction from their professional life, while employers dream of passionate employees who will ensure organizational performance. Does passion for work matter ? Does...
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Criminal Justice Ethics: A Framework for AnalysisBased on author John Sloan's thirty years of teaching ethics--and on conversations with, and research conducted on--police officers, prosecutors, defense counsel, judges, and corrections professionals, Criminal Justice Ethics: A Framework for Analysis offers students a framework for analyzing ethical issues involving criminal justice practitioners....
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Divested: Inequality in the Age of FinanceFinance is an inescapable part of American life. From how one pursues an education, buys a home, runs a business, or saves for retirement, finance orders the lives of ordinary Americans. And as finance continues to expand, inequality soars. In Divested, Ken-Hou Lin and...
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Cases in Public Relations: Translating Ethics Into ActionCases in Public Relations presents the complexities and challenges of public relations in today's ever-changing world. Containing cases written specifically for this course by researchers and practitioners from all parts of the country, this text offers the most contemporary and diverse set of cases...
- CHF 153.28
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Oxford Handbook of Women and the EconomyThe transformation of women's lives over the past century is among the most significant and far-reaching of social and economic phenomena, affecting not only women but also their partners, children, and indeed nearly every person on the planet. In developed and developing countries alike,...
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Food and Public Health: A Practical IntroductionA new introduction to public health's most elemental topic Food is baked in to most things that public health is and does. But for a field charged with carrying torches as divergent as anti-hunger and anti-obesity, it's unlikely, even impossible, to shape a unified...
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Finance for Normal People: How Investors and Markets BehaveFinance for Normal People teaches behavioral finance to people like you and me - normal people, neither rational nor irrational. We are consumers, savers, investors, and managers - corporate managers, money managers, financial advisers, and all other financial professionals. The book guides us to...
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Speculation: A History of the Fine Line Between Gambling and InvestingWhat is the difference between gambling and speculation? This difficult question has posed a legal problem throughout American history. Many have argued that periodic failures by regulators to differentiate between the two have been the proximate causes of catastrophic economic downturns, including the Great...
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The Economics of Tax PolicyThe debates about the what, who, and how of tax policy are at the core of politics, policy, and economics. The Economics of Tax Policy provides a straightforward overview of recent research in the economics of taxation. Tax policies generate considerable debate among the...
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