Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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The Circle Way: A Leader in Every ChairCollaboration and group cohesion are vital to any healthy enterprise. In collaborative environments, good ideas can come from everywhere. Today's thoughtful leaders support interpersonal experiences that ensure clear speaking, open-minded listening, and well-grounded decision making. Reintroducing our most ancient social process, the circle, welcomes...
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Feedback That Works: How to Build and Deliver Your Message, First Edition (Swedish)Providing feedback to others about their performance is a key developmental experience. But not all feedback is effective in making the best use of that experience. This guidebook demonstrates the foundation for effective feedback practice, walking the reader through, step by step and in...
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Scientific Advertising: Complete and UnabridgedThe time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have...
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Cómo Influenciar a Las Personas: Haga Una Diferencia En Su Mundo = How to Influence PeopleCómo Influenciar a las Personas ayudará al lector a entenderse a sí mismo como una persona que tiene influencia sobre los demás, a identificar sus fortalezas, trabajar en sus debilidades, y desarrollar habilidades de liderazgo con el fin de mejorar sus relaciones interpersonales y...
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Leopardology: The Hunt for Profit in a Tough Global Economy!Leopardology TM - the art of Positive Predatory Thinking. Critical business strategy, gleaned from the hunt of the African leopard. Critical business thinking and strategy, gleaned from the hunting habits and techniques of the African leopard, perhaps the most successful predator on earth Using...
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Marketing de GuerrillaWhen GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the...
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The Bridge: The Role of Design in MarketingThe Bridge is a new look at an old subject, the influence of art & design from the 1st millennium to the 21st century. It is carefully explored in this fascinating book about commercial persuasion. Today's market managers would be wise to become aware...
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Sell the Feeling: The 6-Step System That Drives People to Do Business with YouSell the Feeling has a crucial message for anyone who wants to attract more clients, customers, or repeat business: People buy based on feelings. Sell the Feeling shows readers how evoke the essential feelings that motivate people to do business. It is the first...
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Wall Street Lies: 5 Myths to Keep Your Cash in Their GameAuthor: Ted Oakley, Pat Swanson, Trey CrainPublisher: Advantage Media GroupPublished: 08/05/2016Pages: 56Binding Type: PaperbackWeight: 0.19lbsSize: 9.00h x 6.00w x 0.12dISBN: 9781599327518
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Start Your Own Ebay BusinessTake Your Business Global with An eBay StoreIn your hands is the blueprint for anyone looking to start and run a successful eBay business. Start Your Own eBay Business takes you through the entire process of setting up your store and making it a...
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The Naming Book: 5 Steps to Creating Brand and Product Names That SellNAME YOUR BUSINESS. TELL YOUR STORY.Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the...
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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the DollarDeliver Big-Picture Marketing Plans for Pennies on the DollarSometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing...
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The 25 Most Common Sales Mistakes and How to Avoid Them"25 Sales Mistakes is essential for any professional or organization committed to sales excellence."--Michael A. Berman, Chief Operating Officer, Outside Ventures In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's...
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Closing Techniques (That Really Work!)Many salespeople can line up prospects, recite the benefits of their product or service, and stir the interest of their client. But when it comes to actually closing the deal, they fail and the sale falls apart. That's where sales guru Stephan Schiffman comes...
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So You Wanna Be a Foreman: An Electrical Construction Foreman's Guide to Efficient Labor ManagementLabor efficiency tactics of the top-notch foreman Regardless of the business you're in, efficient labor management is the key to its success. On the construction site, it's the difference between the profit or loss of a project and ultimately, the success or failure of...
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The Veteran's Survival Guide: How to File and Collect on Va Claims, Second Edition"Claim denied!" All too often millions of veterans have received this response to their legitimate claims for federal benefits. In most cases, writes veterans' advocate John D. Roche, the claimant didn't understand the procedures needed to meet the myriad requirements of the Department of...
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Economics for the Rest of Us: Debunking the Science That Makes Life Dismal"Vivid case studies . . . Adler's frustration with wrongheaded economic thinking is as entertaining as it is thought provoking." --Publishers Weekly Why do so many contemporary economists consider food subsidies in starving countries, rent control in rich cities, and health insurance everywhere "inefficient"?...
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The World According to Monsanto: Pollution, Corruption, and the Control of Our Food SupplyPublished to stellar praise worldwide, The World According to Monsanto charts award-winning journalist and documentary filmmaker Marie-Monique Robin's three-year journey across four continents to uncover the disturbing practices of multinational agribusiness corporation Monsanto. The book exposes the shocking story of how the new "green"...
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Earn What You're Really Worth: Maximize Your Income at Any Time in Any MarketOne of the most important assets you have is your earning ability: your ability to do something that other people will pay you for. This asset can be valuable and increase each year, or it can be stagnant and flat.Your greatest financial responsibility is...
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The Four Biggest Mistakes in Option TradingWith over 50,000 copies in print for the first edition, Kaeppel's insight has undoubtedly made its mark in the options world. Now, he strikes again with an updated and more comprehensive look at those pesky mistakes that traders continue to make in trading options....
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