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This book is about how your customers and future customers perceive you and your business using four basic steps:
The exterior of your business. As they approach your premises, what do they see?
The interior. What is their first impression as they enter your business?
The staff. What is their first contact, and how do they handle the customer's needs?
The marketing. How does your marketing portray your actual business?
Now how does this work? One way is to act like you are a first-time customer. Or have a friend your staff doesn't know act like a customer. And through "business analysis," you will see how your business is perceived in the customer's eyes. Do this often to keep you on the cutting edge of your industry.
Remember, winners never quit and quitters never win.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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