Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

The sixth edition of this approachable text draws on both academic and applied perspectives to offer a...
CHF 86.58
CHF 86.58
SKU: 9781538137819
Product Type: Books
Please hurry! Only 240 left in stock
Author: Arthur Asa Berger
Format: Paperback
Language: English
Subtotal: CHF 86.58
10 customers are viewing this product
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society by Berger, Arthur Asa

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

CHF 86.58

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

CHF 86.58
Author: Arthur Asa Berger
Format: Paperback
Language: English
The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the "1984" Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.

Author: Arthur Asa Berger
Publisher: Rowman & Littlefield Publishers
Published: 08/12/2020
Pages: 288
Binding Type: Paperback
Weight: 1.20lbs
Size: 9.90h x 7.00w x 0.70d
ISBN: 9781538137819

About the Author
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products