Advertising and Society 2e P

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and...
CHF 99.43
CHF 99.43
SKU: 9780470673096
Product Type: Books
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Author: Pardun
Format: Paperback
Language: English
Subtotal: CHF 99.43
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Advertising and Society 2e P by Pardun

Advertising and Society 2e P

CHF 99.43

Advertising and Society 2e P

CHF 99.43
Author: Pardun
Format: Paperback
Language: English
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

  • Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
  • Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
  • Examines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented
  • Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
  • Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion


Author: Pardun
Publisher: John Wiley & Sons
Published: 09/13/2013
Pages: 312
Binding Type: Paperback
Weight: 1.05lbs
Size: 9.50h x 6.70w x 0.70d
ISBN: 9780470673096

About the Author
Carol J. Pardun is Professor of Advertising and Director of the School of Journalism and Mass Communications at the University of South Carolina. She has been published in numerous journals, including Mass Communications and Society, Journal of Broadcasting and Electronic Media, and Journal of Advertising Research.


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