Advertising for Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to...
CHF 28.99
CHF 28.99
SKU: 9780470045831
Product Type: Books
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Author: Gary Dahl
Format: Paperback
Language: English
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Advertising for Dummies by Dahl, Gary

Advertising for Dummies

CHF 28.99

Advertising for Dummies

CHF 28.99
Author: Gary Dahl
Format: Paperback
Language: English
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.



Author: Gary Dahl
Publisher: John Wiley & Sons
Published: 01/01/2007
Pages: 336
Binding Type: Paperback
Weight: 1.10lbs
Size: 9.10h x 7.40w x 0.70d
ISBN: 9780470045831

About the Author
Gary Dahl is an award-winning copywriter, creative director, and advertising agency owner in California's Silicon Valley. He is also the creator of the sensational Pet Rock.


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