Behavioral Science in the Wild

Written to provide a grounding in behavioral insights research, Behavioral Science in the Wild assists managers to...
CHF 47.19
CHF 47.19
SKU: 9781487527518
Product Type: Books
Please hurry! Only 675 left in stock
Author: Nina Mazar
Format: Hardcover
Language: English
Subtotal: CHF 47.19
10 customers are viewing this product
Behavioral Science in the Wild by Mazar, Nina

Behavioral Science in the Wild

CHF 47.19

Behavioral Science in the Wild

CHF 47.19
Author: Nina Mazar
Format: Hardcover
Language: English

Written to provide a grounding in behavioral insights research, Behavioral Science in the Wild assists managers to implement research findings on behavioral change in their own workplace operations. In particular, this book shares prescriptive advice on how a practitioner who reads a specific research finding from a paper can incorporate that finding into their business or policy problem.

Created as a follow-up to The Behaviorally Informed Organization co-edited by Dilip Soman, the premier book in UTP's series of the same name, Behavioral Science in the Wild takes a step back to address the why and how behind BI's origins, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field.

Nina Mazar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behaviour change challenges using behavioral science.



Author: Nina Mazar
Publisher: University of Toronto Press
Published: 05/15/2022
Pages: 360
Binding Type: Hardcover
Weight: 1.34lbs
Size: 9.15h x 6.32w x 0.82d
ISBN: 9781487527518

About the Author
Mazar, Nina: - Nina Mazar is a professor of marketing at Boston University Questrom School of Business.
Soman, Dilip: - Dilip Soman holds the Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto and serves as the project director of the Behaviourally Informed Organizations initiative.

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products