Brand Media Strategy: Integrated Communications Planning in the Digital Era by Young, A.

Brand Media Strategy: Integrated Communications Planning in the Digital Era

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media...
CHF 49.61
CHF 49.61
SKU: 9781349949755
Product Type: Books
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Author: A. Young
Format: Paperback
Language: English
Subtotal: CHF 49.61
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Brand Media Strategy: Integrated Communications Planning in the Digital Era by Young, A.

Brand Media Strategy: Integrated Communications Planning in the Digital Era

CHF 49.61

Brand Media Strategy: Integrated Communications Planning in the Digital Era

CHF 49.61
Author: A. Young
Format: Paperback
Language: English
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Author: A. Young
Publisher: Palgrave MacMillan
Published: 08/23/2016
Pages: 246
Binding Type: Paperback
Weight: 0.81lbs
Size: 9.21h x 6.14w x 0.55d
ISBN: 9781349949755

About the Author
ANTONY YOUNG CEO of Optimedia International Inc. and has been responsible for developing strategy and executing media campaigns across 16 different countries for some of the most influential global brands, including Sony, Coca-Cola, McDonald's, Nokia, Procter & Gamble, T-Mobile, and Toyota. He is the co-author of Profitable Marketing Communications and is a regular analyst and writer on media strategy for Advertising Age. In 2003, Young was rated by Mediaweek as one of the top 25 most influential people in the media industry.

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