Business-To-Business Marketing: Analysis and Practice by Vitale, Robert

Business-To-Business Marketing: Analysis and Practice

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing...
CHF 363.69
CHF 363.69
SKU: 9780136058281
Product Type: Books
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Author: Robert Vitale
Format: Hardcover
Language: English
Subtotal: CHF 363.69
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Business-To-Business Marketing: Analysis and Practice by Vitale, Robert

Business-To-Business Marketing: Analysis and Practice

CHF 363.69

Business-To-Business Marketing: Analysis and Practice

CHF 363.69
Author: Robert Vitale
Format: Hardcover
Language: English
Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing.

KEY TOPICS: Introduction to Business to Business Marketing; Business to Business Environment; Customers, Organizations, and Markets; Organizational Buying and Buyer Behavior; The Legal and Regulatory Environment; Concepts and Context of Business Strategy; Market Research and Competitive Analysis; Segmenting, Targeting, and Positioning; Developing the Product, Service, and Value of The Offering; Innovation and Competitiveness; Pricing in Business to Business Marketing; Business Development and Planning; Business to Business Selling Developing and Managing the Customer Relationship; Business to Business Branding Creating and Fostering the Brand; Channel Relationships and Supply Chains; Communicating with the Market; Business Ethics and Crisis Management Case Studies

MARKET: For those interested in understanding business-to-business marketing.



Author: Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano
Publisher: Pearson
Published: 07/15/2010
Pages: 512
Binding Type: Hardcover
Weight: 1.85lbs
Size: 9.10h x 7.10w x 0.90d
ISBN: 9780136058281

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