Celebrity in the Time of Covid: Fandom and the Influence of Pandemic Messaging

This work describes the crucial role celebrities played in the emergence of two competing narratives about Covid-19,...
CHF 86.93
CHF 86.93
SKU: 9781476684925
Product Type: Books
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Author: Christina S. Beck
Format: Paperback
Language: English
Subtotal: CHF 86.93
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Celebrity in the Time of Covid: Fandom and the Influence of Pandemic Messaging by Beck, Christina S.

Celebrity in the Time of Covid: Fandom and the Influence of Pandemic Messaging

CHF 86.93

Celebrity in the Time of Covid: Fandom and the Influence of Pandemic Messaging

CHF 86.93
Author: Christina S. Beck
Format: Paperback
Language: English
This work describes the crucial role celebrities played in the emergence of two competing narratives about Covid-19, one a pro-science narrative that advocated for preventive measures and the other a skeptical counter narrative that denied the disease's existence or downplayed its severity. During the first postmodern pandemic, a slew of interactions took place across a variety of platforms between prominent figures and those who connected with them, forming parasocial communities that framed perspectives on Covid-19. The author first describes how Covid-19 unfolded in the world of sports, then goes on to explain how supportive behavior toward public officials fueled the two competing narratives, emphasizing how celebrities themselves aided in the development of common perspectives. The text concludes with a description of how citizens initially regarded health care professionals as heroes, but even the most powerful public appeals could not persuade some that Covid-19 posed a genuine threat. Exploring the polarity of publicly held beliefs, this book documents how celebrity advocacy had a lasting effect on people's health choices during a global pandemic.

Author: Christina S. Beck
Publisher: McFarland & Company
Published: 07/21/2022
Pages: 200
Binding Type: Paperback
Weight: 0.65lbs
Size: 8.80h x 5.80w x 0.50d
ISBN: 9781476684925

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