Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Lieb, Rebecca
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Lieb, Rebecca

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical...
CHF 55.02
CHF 55.02
SKU: 9780749479756
Product Type: Books
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Author: Rebecca Lieb
Format: Paperback
Language: English
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Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Lieb, Rebecca

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

CHF 55.02
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Lieb, Rebecca

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

CHF 55.02
Author: Rebecca Lieb
Format: Paperback
Language: English
Description

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017

Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands.

Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to owned media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels.

It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

Author: Rebecca Lieb
Publisher: Kogan Page
Published: 06/27/2017
Pages: 240
Binding Type: Paperback
Weight: 0.75lbs
Size: 9.21h x 6.14w x 0.51d
ISBN: 9780749479756

About the Author
Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author and columnist. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Nestlé, Adobe, Fidelity, IBM, Save the Children, Pinterest, Cisco and The Federal Reserve Bank of New York. Previously, she was Altimeter Group's digital advertising and media analyst, and prior to that she was Vice President at Econsultancy. Rebecca was VP and Editor-In-Chief of The ClickZ Network for over seven years.
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