Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences...
CHF 137.21
CHF 137.21
SKU: 9781138847514
Product Type: Books
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Author: Adam Harrell
Format: Paperback
Language: English
Subtotal: CHF 137.21
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Creative Direction in a Digital World: A Guide to Being a Modern Creative Director by Harrell, Adam

Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

CHF 137.21

Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

CHF 137.21
Author: Adam Harrell
Format: Paperback
Language: English

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. 

  • Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
  • Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
  • Develop the skills needed to communicate your ideas to a skeptical client. 
  • Learn how to more effectively manage your creative team.
  • And most importantly craft digital experiences that get results.


Author: Adam Harrell
Publisher: CRC Press
Published: 09/01/2016
Pages: 136
Binding Type: Paperback
Weight: 0.60lbs
Size: 10.00h x 7.10w x 0.20d
ISBN: 9781138847514

About the Author

Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.




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