Creative Thinkering: Putting Your Imagination to Work by Michalko, Michael

Creative Thinkering: Putting Your Imagination to Work

Why isn't everyone creative? Why doesn't education foster more ingenuity? Why is expertise often the enemy of...
CHF 26.42
CHF 26.42
SKU: 9781608680245
Product Type: Books
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Author: Michael Michalko
Format: Paperback
Language: English
Subtotal: CHF 26.42
Creative Thinkering: Putting Your Imagination to Work by Michalko, Michael

Creative Thinkering: Putting Your Imagination to Work

CHF 26.42

Creative Thinkering: Putting Your Imagination to Work

CHF 26.42
Author: Michael Michalko
Format: Paperback
Language: English
Why isn't everyone creative? Why doesn't education foster more ingenuity? Why is expertise often the enemy of innovation? Best-selling creativity expert Michael Michalko shows that in every field of endeavor, from business and science to government, the arts, and even day-to-day life -- natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches diverse geniuses share -- and anyone can emulate. Fascinating and fun, Michalko's strategies facilitate the kind of light-bulb moment thinking that changes lives -- for the better.

Author: Michael Michalko
Publisher: New World Library
Published: 09/06/2011
Pages: 256
Binding Type: Paperback
Weight: 0.77lbs
Size: 9.07h x 6.34w x 0.60d
ISBN: 9781608680245


Review Citation(s):
Foreword 08/30/2011

About the Author
Michael Michalko is one of the most acclaimed creativity experts in the world. His bestselling books include Thinkertoys, ThinkPak, and Cracking Creativity. He has given speeches, workshops, and seminars on fostering creative thinking for clients ranging from associations and government agencies to Fortune 500 corporations, such as DuPont, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, Wal-Mart, Gillette, and Hallmark. He lives in Rochester, New York.

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