Get Discount 5% Off
Subscribe to our newsletters now and stay up-to-date with new arrivals, updates and deals.
Customer Karma: Why Stop at a One-Night Stand, When You Can Have a Lifetime Relationship with Your Customers?
In Arjun Sen's most recent book, Customer Karma, "Why stop at a one-night stand when you can...
- CHF 23.37
- CHF 23.37
- Unit price
- per
SKU:
9781532005220
Product Type:
Books
Please hurry! Only 594 left in stock
Couldn't load pickup availability
In Arjun Sen's most recent book, Customer Karma, "Why stop at a one-night stand when you can have a lifetime relationship with your customer", he uncovers the blind spots of many well intentioned companies in the customer dating game. Arjun draws upon his broad experience in marketing, branding, and customer relationships to offer impactful customer-centered insights for business professionals of all levels. Arjun successfully piques your curiosity and keeps you coming back for more with his first-hand industry stories that demonstrate the power of genuinely connecting with clients. This book has something in it for anyone who intends to attract and keep customers, or someone who wants to build meaningful customer relationships.
Arjun playfully crosses the boundary of polite business correctness to reveal the biggest vulnerability of businesses; not knowing on a personal level anything about customers they are pursuing or specifically what makes them tick. He akins businesses to a dater and parallels the process of courting a date and should be a similar process to courting a customer. He brings tremendous value in his explanations of how to connect with customers in a way that requires awareness and authenticity.
Arjun excels in his ability to shift his perspective, and reframe situations, so that the reader can see things as both the business and the customer. His first-hand experiences are relatable and applicable to seemingly every business. Arjun cleverly examines plausible and real-life business scenarios, through the lens of karma, which he defines as outcomes based on one's own efforts and actions. The reader is left with a deeper understanding of what works to cultivate lifelong customer relationships, using dating relationships as the litmus test for authenticity and sincerity.
Customer Karma, is a must-read for any business that wants to attract, effectively serve and retain life-long customers. Good karma is cultivated by heart-felt good action. When companies genuinely invest in their customers, they are rewarded with good karma of customer loyalty the abundant returns. This formula works with every relationship and in every area of your life. But knowing the formula is not good enough as Arjun emphasizes that Customer Karma is about action, not words. Businesses build good "Customer Karma" only when they actually put their customers first in all their actions.
Author: Arjun Sen
Publisher: iUniverse
Published: 09/23/2016
Pages: 218
Binding Type: Paperback
Weight: 0.72lbs
Size: 9.00h x 6.00w x 0.50d
ISBN: 9781532005220
About the Author
Arjun Sen: - Arjun Sen is president and founder of ZenMango(R), a marketing consulting firm that works with restaurants, retail, nonprofits, academic institutions, golf pros, and other guest-experience-driven industries. Previously, Sen led a prestigious corporate career, holding senior executive positions in several Fortune 500 companies. His primary focus is to assist brands to understand their current equity in the mind of the consumer to enhance their guest experiences and brands. During Arjun's corporate tenure, he served as VP of Marketing and Operations Services for Papa John's International Worldwide. Arjun's previous experience includes positions at the University of Colorado, Einstein Bros. Bagels, Boston Market, Pizza Hut, Tata Iron & Steel, and Jillian's. Arjun received his MBA from Brigham Young University and his Bachelors in Aeronautical Engineering from Indian Institute of Technology, Kharagpur, India. Learn more at www.customerkarma.org
This title is not returnable
Returns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
Best Sellers
- Choosing a selection results in a full page refresh.