Differentiation Strategy: Winning Customers by Being Different

This comprehensive and richly illustrated book explains how to create a differentiation strategy--a strategy for being different...
CHF 96.45
CHF 96.45
SKU: 9781032222325
Product Type: Books
Please hurry! Only 291 left in stock
Author: Kevin W. Holt
Format: Paperback
Language: English
Subtotal: CHF 96.45
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Differentiation Strategy: Winning Customers by Being Different by Holt, Kevin W.

Differentiation Strategy: Winning Customers by Being Different

CHF 96.45

Differentiation Strategy: Winning Customers by Being Different

CHF 96.45
Author: Kevin W. Holt
Format: Paperback
Language: English

This comprehensive and richly illustrated book explains how to create a differentiation strategy--a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers' most fundamental question: Why should I buy from you instead of your competitors? What makes you different? The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of competitive advantage, competitive strategy, and customer-perceived value. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit, and designing the activity system that will implement your differentiation strategy.

Business leaders in companies large and small, business students, and leaders in government, higher education, and the non-profit sector will gain a deep understanding of all that goes into creating a successful, difficult-to-copy differentiation strategy.



Author: Kevin W. Holt
Publisher: Routledge
Published: 06/01/2022
Pages: 190
Binding Type: Paperback
Weight: 0.81lbs
Size: 10.00h x 7.00w x 0.44d
ISBN: 9781032222325

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