Digital Marketing Strategy: An Integrated Approach to Online Marketing

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and...
CHF 263.86
CHF 263.86
SKU: 9781398605992
Product Type: Books
Please hurry! Only 561 left in stock
Author: Simon Kingsnorth
Format: Hardcover
Language: English
Subtotal: CHF 263.86
Digital Marketing Strategy: An Integrated Approach to Online Marketing by Kingsnorth, Simon

Digital Marketing Strategy: An Integrated Approach to Online Marketing

CHF 263.86

Digital Marketing Strategy: An Integrated Approach to Online Marketing

CHF 263.86
Author: Simon Kingsnorth
Format: Hardcover
Language: English

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.

Digital Marketing Strategy
is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.

Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.

Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

Author: Simon Kingsnorth
Publisher: Kogan Page
Published: 05/31/2022
Pages: 416
Binding Type: Hardcover
Weight: 1.68lbs
Size: 9.21h x 6.14w x 1.25d
ISBN: 9781398605992

About the Author
Kingsnorth, Simon: - Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.

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