Digital Psychology's Impact on Business and Society

Individuals, businesses, organizations, and countries all benefit from having access to data. People who generate data do...
CHF 436.79
CHF 436.79
SKU: 9781668461099
Product Type: Books
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Author: Muhammad Anshari
Format: Paperback
Language: English
Subtotal: CHF 436.79
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Digital Psychology's Impact on Business and Society by Anshari, Muhammad

Digital Psychology's Impact on Business and Society

CHF 436.79

Digital Psychology's Impact on Business and Society

CHF 436.79
Author: Muhammad Anshari
Format: Paperback
Language: English
Individuals, businesses, organizations, and countries all benefit from having access to data. People who generate data do it voluntarily, forming their habits, patterns, and behaviors in the process. Their psychological characteristics will be better understood as a result of the data that they generate, allowing them to make intelligent decisions. Organizations are motivated by the desire to collect and analyze as much data as possible from the general public or future customers in order to better understand their psychological features and influence them to purchase their products or services. As a result, there has been a great deal of debate concerning the use of data from the perspectives of individuals, organizations, the public, and the government. Digital Psychology's Impact on Business and Society considers the phenomena of digital psychology and society in general and evaluates individual strategies and those of businesses, organizations, and even nations. Covering topics such as big data, marketing, social media, and social computing, this reference work is ideal for policymakers, psychologists, business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Author: Muhammad Anshari
Publisher: Igi Global Publisher of Timely Knowledge
Published: 02/10/2023
Pages: 356
Binding Type: Paperback
Weight: 1.36lbs
Size: 10.00h x 7.00w x 0.74d
ISBN: 9781668461099

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