Dynamics of Mass Communication

The process of exchanging and imparting information to large segments of the population using mass media technologies...
CHF 237.31
CHF 237.31
SKU: 9781639871728.00
Product Type: Books
Please hurry! Only 528 left in stock
Author: John Willis
Format: Hardcover
Language: English
Subtotal: CHF 237.31
10 customers are viewing this product
Dynamics of Mass Communication by Willis, John

Dynamics of Mass Communication

CHF 237.31

Dynamics of Mass Communication

CHF 237.31
Author: John Willis
Format: Hardcover
Language: English
The process of exchanging and imparting information to large segments of the population using mass media technologies is called mass communication. The key objective of this discipline is to develop an understanding about the effects of information dissemination technologies on the opinions and attitudes of the people receiving that information. Mass communication techniques are extensively used for efficient and fast transfer of information to people who live far away from the source. This includes the use of radios, television, Internet, etc. It can be classified into various sub-disciplines, namely, advertising, journalism, public relations, photography, interactive media, and films and television. Some of the major theories encompassing the subject of mass communication are agenda setting theory, cultivation theory, spiral of silence and media ecology. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass communication. It studies, analyses and uphold the pillars of mass communication and its utmost significance in modern times. This book is a complete source of knowledge on the present status of this important field.

Author: John Willis
Publisher: Murphy & Moore Publishing
Published: 09/27/2022
Pages: 243
Binding Type: Hardcover
Weight: 1.41lbs
Size: 10.00h x 7.00w x 0.56d
ISBN: 9781639871728

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products