Epic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W

From the "godfather of content marketing"--this completely revised and expanded edition brings marketers fully up to date...
CHF 40.90
CHF 40.90
SKU: 9781264774456
Product Type: Books
Please hurry! Only 6 left in stock
Author: Joe Pulizzi
Format: Hardcover
Language: English
Subtotal: CHF 40.90
10 customers are viewing this product
Epic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W by Pulizzi, Joe

Epic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W

CHF 40.90

Epic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W

CHF 40.90
Author: Joe Pulizzi
Format: Hardcover
Language: English

From the "godfather of content marketing"--this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach--which includes everything from blogging to YouTube videos to social media--is the core of most organizations' marketing plans.

Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the "creator economy," it shows how to update existing content and make new content that performs in strategic ways. Updates include:

  • New content models, structures, and opportunities
  • Content entrepreneurship, content mergers and acquisitions
  • Subscriptions and audience building
  • Team structure, importance of community, DAOs, and creator networks
  • Content options, NFTs, and discord servers
  • Making data-driven decisions to optimize content performance

Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.



Author: Joe Pulizzi, Brian Piper
Publisher: McGraw-Hill Companies
Published: 03/07/2023
Pages: 368
Binding Type: Hardcover
ISBN: 9781264774456

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products