Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within...
CHF 334.97
CHF 334.97
SKU: 9783031073250
Product Type: Books
Please hurry! Only 627 left in stock
Author: Frederica Brooksworth
Format: Hardcover
Language: English
Subtotal: CHF 334.97
10 customers are viewing this product
Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives by Brooksworth, Frederica

Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives

CHF 334.97

Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives

CHF 334.97
Author: Frederica Brooksworth
Format: Hardcover
Language: English

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women's mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets.

In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others.

This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.



Author: Frederica Brooksworth
Publisher: Palgrave MacMillan
Published: 12/07/2022
Pages: 281
Binding Type: Hardcover
Weight: 1.11lbs
Size: 8.27h x 5.83w x 0.69d
ISBN: 9783031073250

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products