Investigación UX: Métodos y herramientas para diseñar Experiencia de Usuarios

Si bien el Dise o UX en el mercado hispanohablante alcanz cierta madurez, vender e integrar el...
CHF 16.59
CHF 16.59
SKU: 9781731396396
Product Type: Books
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Author: Juan Carlos Camus
Format: Paperback
Language: Spanish
Subtotal: CHF 16.59
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Investigación UX: Métodos y herramientas para diseñar Experiencia de Usuarios by Camus, Juan Carlos

Investigación UX: Métodos y herramientas para diseñar Experiencia de Usuarios

CHF 16.59

Investigación UX: Métodos y herramientas para diseñar Experiencia de Usuarios

CHF 16.59
Author: Juan Carlos Camus
Format: Paperback
Language: Spanish
Si bien el Dise o UX en el mercado hispanohablante alcanz cierta madurez, vender e integrar el Dise o de Experiencia en las empresas, es una tarea muy compleja de lograr.La clave para destrabar esta complejidad, est en la eficiencia a la hora de iniciar proyectos UX. Qu encontrar s en "Investigaci n UX"?Una explicaci n clara sobre qu es un proceso de investigaci n y por qu hacerlo, y una gu a pr ctica para ejecutar las principales herramientas que te ayudar n a:
  • Conocer el negocio (VOB)
  • Conocer el mercado (VOM)
  • Conocer al usuario o cliente (VOC)
El libro "Investigaci n UX" se vuelca de lleno a la ejecuci n.Adem s de introducir r pidamente la metodolog a de trabajo, explica qu deben hacer los dise adores UX en las etapas iniciales de un proyecto, y c mo hacerlo.Plus: todo este conocimiento viene de la mano de Jorge Barahona, reconocido profesor y consultor UX, que con 20 a os de experiencia en la industria, ha vivenciado la enorme complejidad de implementar Dise o UX en las empresas Latinoamericanas. Necesitas iniciar un proyecto de Dise o UX? Comienza por este libro.

Author: Juan Carlos Camus, Jorge Barahona Ch
Publisher: Independently Published
Published: 01/16/2019
Pages: 124
Binding Type: Paperback
Weight: 0.42lbs
Size: 9.02h x 5.98w x 0.29d
ISBN: 9781731396396
Language: Spanish

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