Marketing Channel Strategy by Palmatier, Robert

Marketing Channel Strategy

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy...
CHF 378.66
CHF 378.66
SKU: 9781138440869
Product Type: Books
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Author: Robert Palmatier
Format: Hardcover
Language: English
Subtotal: CHF 378.66
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Marketing Channel Strategy by Palmatier, Robert

Marketing Channel Strategy

CHF 378.66

Marketing Channel Strategy

CHF 378.66
Author: Robert Palmatier
Format: Hardcover
Language: English
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience for you and your students. Here's how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Author: Robert Palmatier
Publisher: Routledge
Published: 07/07/2017
Binding Type: Hardcover
Weight: 2.02lbs
ISBN: 9781138440869

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