Marketing: Theory, Evidence, Practice by Sharp, Byron

Marketing: Theory, Evidence, Practice

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while...
CHF 203.26
CHF 203.26
SKU: 9780195590296
Product Type: Books
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Author: Byron Sharp
Format: Paperback
Language: English
Subtotal: CHF 203.26
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Marketing: Theory, Evidence, Practice by Sharp, Byron

Marketing: Theory, Evidence, Practice

CHF 203.26

Marketing: Theory, Evidence, Practice

CHF 203.26
Author: Byron Sharp
Format: Paperback
Language: English
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.

This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals


Author: Byron Sharp
Publisher: Oxford University Press, USA
Published: 01/30/2018
Pages: 832
Binding Type: Paperback
Weight: 3.90lbs
Size: 9.70h x 8.20w x 1.30d
ISBN: 9780195590296

About the Author

Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia



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