Get Discount 5% Off
Subscribe to our newsletters now and stay up-to-date with new arrivals, updates and deals.
MBA Marketing
This book covers all of the core topics in marketing and is written and designed specifically for...
- CHF 193.82
- CHF 193.82
- Unit price
- per
SKU:
9781137300294
Product Type:
Books
Please hurry! Only 204 left in stock
10 customers are viewing this product
Couldn't load pickup availability
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
Author: Malcolm McDonald, Ailsa Kolsaker
Publisher: Red Globe Press
Published: 12/11/2013
Pages: 544
Binding Type: Paperback
Weight: 1.75lbs
Size: 9.10h x 6.10w x 1.00d
ISBN: 9781137300294
About the Author
Malcolm McDonald is Emeritus Professor at Cranfield and a Visiting Professor at Henley, Warwick, Aston and Bradford Business Schools, UK. Until 2003, he was Professor of Marketing and Deputy Director with special responsibility for E-Business. He has extensive industrial experience, including a number of years as Marketing and Sales Director of Canada Dry where, inter alia, he controlled a sales force of 250 people. He also spent some time training sales people and sales managers for multinational companies such as SKF and Alfa Laval. Ailsa Kolsaker is MBA Programme Lead at Oxford Brookes University, UK. Previously, she was employed at the University of Surrey where she led a number of programmes, including the postgraduate Open Access programme, MSc in Marketing Management and the MBA. She has lectured in marketing, e-commerce, e-business and e-marketing to students and professionals in numerous locations, both in the UK and overseas, including Singapore, Hong Kong, Barbados, Mauritius, Greece and Germany. Before becoming an academic, Ailsa worked in the telecoms sector in Oslo, Norway and latterly, as a manager in higher education.
Author: Malcolm McDonald, Ailsa Kolsaker
Publisher: Red Globe Press
Published: 12/11/2013
Pages: 544
Binding Type: Paperback
Weight: 1.75lbs
Size: 9.10h x 6.10w x 1.00d
ISBN: 9781137300294
About the Author
Malcolm McDonald is Emeritus Professor at Cranfield and a Visiting Professor at Henley, Warwick, Aston and Bradford Business Schools, UK. Until 2003, he was Professor of Marketing and Deputy Director with special responsibility for E-Business. He has extensive industrial experience, including a number of years as Marketing and Sales Director of Canada Dry where, inter alia, he controlled a sales force of 250 people. He also spent some time training sales people and sales managers for multinational companies such as SKF and Alfa Laval. Ailsa Kolsaker is MBA Programme Lead at Oxford Brookes University, UK. Previously, she was employed at the University of Surrey where she led a number of programmes, including the postgraduate Open Access programme, MSc in Marketing Management and the MBA. She has lectured in marketing, e-commerce, e-business and e-marketing to students and professionals in numerous locations, both in the UK and overseas, including Singapore, Hong Kong, Barbados, Mauritius, Greece and Germany. Before becoming an academic, Ailsa worked in the telecoms sector in Oslo, Norway and latterly, as a manager in higher education.
Returns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
Related Products
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Recently Viewed Products
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
Example product title
- CHF 193.82
- CHF 193.82
- Unit price
- per
- Choosing a selection results in a full page refresh.