Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts...
CHF 28.63
CHF 28.63
SKU: 9780648087502
Product Type: Books
Please hurry! Only 210 left in stock
Author: Carolyn Butler-Madden
Format: Paperback
Language: English
Subtotal: CHF 28.63
10 customers are viewing this product
Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand by Butler-Madden, Carolyn

Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand

CHF 28.63

Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand

CHF 28.63
Author: Carolyn Butler-Madden
Format: Paperback
Language: English

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger
brand that attracts followers and collaborators, rather than just customers and consumers.
In a world that needs solutions, people increasingly look towards businesses and their brands
to help solve society's problems.
In Australia's first book on cause marketing, readers will discover:
- Why doing good is good for business
- The science behind cause marketing
- Fourteen real-life examples of world-class cause marketing strategies from Pampers,
Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more
- A simple six-step methodology to develop and implement a powerful and authentic
cause marketing approach for your brand.



Author: Carolyn Butler-Madden
Publisher: Cause Effect
Published: 10/18/2017
Pages: 210
Binding Type: Paperback
Weight: 0.53lbs
Size: 8.25h x 5.50w x 0.44d
ISBN: 9780648087502

About the Author
Butler-Madden, Carolyn: - "Carolyn Butler-Madden's 30-year international career working with some of the world's best brands forms the backdrop to her most recent venture, Sunday Lunch - a brand consultancy that specialises in cause and purpose-led marketing. Carolyn is passionate about the convergence of marketing and social impact, believing that brands with purpose will dominate the future. Her vision for the future is simple: Brands drive profit through purpose, marketing becomes a force for good."

This title is not returnable

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products