Presence & Profitability: Understanding the Value of Authentic Communications in the Age of Hyper-Connectivity

PRESENCE DEVELOPS AND ENABLES PROFITABILITY.
AUTHENTIC RELATIONSHIPS ARE THE KEYS TO SUCCESS DURING THIS COMMUNICATIONS REVOLUTION.
Are your customers your most valuable brand advocates? Do you "speak" with them more than ever? Are you growing revenues as well as "likes" and expanding your return-on-marketing investments?

If not, you are losing presence and profitability!
Despite constant developments in communications technology that radically expand our ability to communicate efficiently, too many companies are losing touch with their customers while missing their growth and profitability targets--either by not taking advantage of readily available technology or by implementing technology generically without considering how the use affects their relationships with customers.
Author Phil Kelley Jr., the CEO of a fast-growing corporate communication solutions company, provides definitive steps forward for success-minded individuals and corporate boardrooms that will establish an effective presence for profitability and growth.

This pro-technology, leading-edge view of the tremendous opportunities available will positively challenge the corporate leader struggling for success during this time of massive change.

Presence and Profitability will answer the question of why your customer response results are lagging behind expectations and falling behind organizations you once dominated. It shows why and how some companies are succeeding-- rapidly and at unprecedented levels of growth. It teaches you how to take full advantage of the tremendous opportunities available for connecting and engaging with an exponentially larger group of consumers. It defines powerful implementation strategies using technologies, old and new, to establish presence with customers, bringing them closer to your brand instead of pushing them away.

Author: Philip Kelley
Publisher: Advantage Media Group
Published: 11/23/2021
Pages: 208
Binding Type: Hardcover
Weight: 1.10lbs
Size: 9.10h x 6.00w x 0.80d
ISBN: 9781642252637

About the Author
Kelley, Philip: - PHIL KELLEY JR. is the president and CEO of Salem One, one of the fastest-growing corporate communications companies in the country. Phil holds bachelor's and master's degrees in industrial and systems engineering from Georgia Tech as well as an MBA from Clemson University. He has served on the boards of directors of multiple nonprofit and for-profit organizations and is the current captain of the USA F-TR Long Range rifle team. He has been an active voice in the print industry, refocusing industry success definitions within the rapidly developing world of corporate communications. His experiences began at a young age on the production floor until he transitioned to "carrying his own briefcase" as a sales rep. He has now served within executive leadership for over a decade. Capitalism, world-class team development, competition, and an appreciation for opportunities available in the greatest country on earth drive his passions.