Protecting the Brand: Counterfeiting and Grey Markets

Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well...
CHF 36.26
CHF 36.26
SKU: 9781637421512
Product Type: Books
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Author: Peter Hlavnicka
Format: Paperback
Language: English
Subtotal: CHF 36.26
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Protecting the Brand: Counterfeiting and Grey Markets by Hlavnicka, Peter

Protecting the Brand: Counterfeiting and Grey Markets

CHF 36.26

Protecting the Brand: Counterfeiting and Grey Markets

CHF 36.26
Author: Peter Hlavnicka
Format: Paperback
Language: English
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.

It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).



Author: Peter Hlavnicka, Anthony Keats
Publisher: Business Expert Press
Published: 11/22/2021
Pages: 392
Binding Type: Paperback
Weight: 1.15lbs
Size: 9.00h x 6.00w x 0.81d
ISBN: 9781637421512

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