Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling,...
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Author: Paul Smith
Format: Paperback
Language: English
Subtotal: $31.85

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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale by Smith, Paul

Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

$31.85

Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

$31.85
Author: Paul Smith
Format: Paperback
Language: English

Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.

A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena.

Smith identifies the ingredients of the most effective sales stories and reveals how to:

  • Select the right story
  • Craft a compelling and memorable narrative
  • Incorporate challenge, conflict, and resolution- And more

Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency...and most importantly, sell!

If you want to become a better communicator and transform your sales results, Sell with a Story is for you.



Author: Paul Smith
Publisher: Amacom
Published: 09/06/2022
Pages: 304
Binding Type: Paperback
Weight: 0.90lbs
Size: 8.90h x 5.70w x 1.10d
ISBN: 9781400242368
Audience: Young Adult

About the Author
Smith, Paul: -

PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author of the popular Lead with a Story, he has seen his work featured in The Wall Street Journal, Time, Forbes, The Washington Post, Success, and Investor's Business Daily, among others.

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