The Business of Design: Balancing Creativity and Profitability by Granet, Keith

The Business of Design: Balancing Creativity and Profitability

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing...
CHF 62.24
CHF 62.24
SKU: 9781616899981
Product Type: Books
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Author: Keith Granet
Format: Hardcover
Language: English
Subtotal: CHF 62.24
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The Business of Design: Balancing Creativity and Profitability by Granet, Keith

The Business of Design: Balancing Creativity and Profitability

CHF 62.24

The Business of Design: Balancing Creativity and Profitability

CHF 62.24
Author: Keith Granet
Format: Hardcover
Language: English
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Author: Keith Granet
Publisher: Princeton Architectural Press
Published: 06/15/2021
Pages: 224
Binding Type: Hardcover
Weight: 2.10lbs
Size: 10.10h x 8.30w x 1.00d
ISBN: 9781616899981


Review Citation(s):
Choice 01/01/2022

About the Author
Keith Granet, a leading expert on the business of design, is the founder of Granet and Associates, a management consulting and licensing agency; Studio Designer, a digital platform for the interior design industry; and the Leaders of Design Council, an organization of design professionals focused on community and mentorship. Granet lives with his husband and their two sons in Los Angeles.

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