The Comprehensive Guide to Nfts, Digital Artwork, and Blockchain Technology

The ultimate guide to the NFT revolution: How non-fungible tokens are poised to transform the digital world.

Non-fungible tokens, or NFTs, are the most important digital innovation since the creation of blockchain and cryptocurrency. NFTs share the best elements of both of these, while also representing an entirely new step forward for technology. But how did NFTs arise, how will they impact art and business in the decades to come, and--perhaps most importantly--how can savvy entrepreneurs position themselves today for success in the NFT-driven world of tomorrow?

This guide by industry leader and entrepreneur Marc Beckman delves into the underpinnings of NFT technology in a way that makes the subject clear and comprehensible to the layman, while drawing on Marc's branding experience to explore exactly how NFTs are poised to change fashion, sport, fine art, and even social justice. In this book he explores how NFTs will create entirely new asset classes and investment possibilities, such as fractional ownership in dynamic works of art. And in doing so, he also tells the story of how he personally discovered and became entranced by this powerful new tool, and where he believes NFTs will take business and branding throughout the 21st century.


Author: Marc Beckman
Publisher: Skyhorse Publishing
Published: 12/21/2021
Pages: 160
Binding Type: Hardcover
Weight: 1.27lbs
Size: 9.10h x 7.00w x 0.60d
ISBN: 9781510768420

About the Author
Marc Beckman is the cofounder of Truesy, the premier luxury NFT digital artwork platform, featuring galleries from select artists worldwide. Marc founded the award-winning agency, DMA United, with a modern vision: combining commercially oriented principles with branding and advertising. Today, DMA United boasts the lead position at the center of superior Style & Design. A sampling of Marc's clients include the NBA, Karl Lagerfeld, MoMA, LVMH, Warner Brothers Entertainment, Sony Music, and Nelson Mandela. In recent years, Beckman has structured several high-profile deals and partnerships such as Russell Westbrook x Barneys New York, Nelson Mandela x KITH, Pepsi x Puma, and Gucci x Azede Jean-Pierre. Beckman was admitted to the State Bar Association of New York, New Jersey, and Washington, DC, after graduating with a JD from Hofstra University School of Law, and a Bachelor of Liberal Arts from Boston University. He is also an Adjunct Professor with NYU Stern's MBA Program and is co-chairman of NYU Stern's Luxury & Fashion Council. Beckman lives in Manhattan with his wife and their two children.

Alison Mangiero, president and cofounder of TQ Tezos, is a recovering political scientist interested in the ways that blockchain technology will drive social, political, and economic innovation. In 2018 she founded the Tocqueville Group ("TQ Tezos"), an entity which fosters use of the Tezos blockchain protocol by creating open source software and facilitating its awareness and adoption. A passionate advocate of the liberal arts, Alison also currently teaches courses on leadership, entrepreneurship, and public policy at the College of the Holy Cross where she serves as Director of New York City Programs. She also serves on the Executive Board of Advisors for the Jepson School of Leadership Studies at the University of Richmond and the Board of the Proof of Stake Alliance, an organization that aims to bring legal and regulatory clarity to the nascent proof-of-stake industry. Before founding TQ Tezos, Alison ran the Manhattan Institute's Adam Smith Society, a nationwide, chapter-based association of free-market MBA students and business leaders. She managed the group from its inception with four students at Harvard Business school and grew it to more than 10,000 members and over 30 chapters at top US business schools. She also served as an instructor of political science at the College of the Holy Cross, taught as a pre-doctoral fellow in the Department of Leadership and American Studies at Christopher Newport University, and was a visiting scholar at the Jepson School. She holds a BA in political science and leadership studies with honors from the University of Richmond, and an MA (PhD ABD) in political science from Boston College. Alison lives in the New York City suburbs with her husband and two young daughters.