The Corporate Social Mind: How Companies Lead Social Change from the Inside Out

One Voice, United Efforts, and a Social Mindset

​The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today's social issues require a different mindset--one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world.

The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work.

In The Corporate Social Mind, Derrick Feldmann and Michael Alberg-Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You'll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.

Author: Derrick Feldmann, Michael Alberg-Seberich
Publisher: Fast Company Press
Published: 07/07/2020
Pages: 232
Binding Type: Hardcover
Weight: 1.00lbs
Size: 9.00h x 6.30w x 0.90d
ISBN: 9781734324808

About the Author

Derrick Feldmann

Derrick Feldmann is a sought-after speaker, researcher and advisor for causes and companies on social movements and issue engagement. He regularly speaks at events and organizations throughout the country and around the world on how causes and companies can drive public interest in social change. He is author on two books, Social Movements For Good: How Companies and Causes Create Viral Change and Cause for Change: The Why and How of Nonprofit Millennial Engagement. A third, The Corporate Social Mind, will publish in 2019.

Feldmann is managing director for the corporate and cause strategic consulting division of the Ad Council, a globally recognized nonprofit organization producing, distributing and promoting memorable campaigns that inspire ongoing dialogue, engagement and action around significant public issues. In 2019, Feldman will lead the new Ad Council Edge, a specialized division of experts delivering strategies for companies and causes for moving the public to act.

In 2018, Feldmann created the Cause & Social Influence initiative to probe the influences and approaches that drive Americans 18-30 to engage in social movements, as well as the Influence Nation Summit to bring thought leaders and on-the-ground activists together.

Feldmann has been recognized as a leading researcher in cause engagement for more than a decade. His work is regularly cited by such outlets as Forbes, Fast Company and The Wall Street Journal and as a reliable source of data on today's cause engagement. In 2018, he led the research team for Influencing Young America to Act, a study of how young adults are influenced by and influence others to support social movements. During the prior 10 years, he led the research team for the Millennial Impact Project, producing the comprehensive Millennial Impact Reports on how the generation has engaged with causes from varying perspectives. His next project is an intergenerational study with millennials and gen z.

Feldmann is on the Leadership Faculty of the Points of Light Corporate Institute, and a member of the advisory boards of the Ad Council in New York City and Truth Initiative. He is a guest lecturer for the Indiana University School of Public and Environmental Affairs and on the board of visitors for the Lilly Family School of Philanthropy at Indiana University.

Michael Seberich

Michael is Managing Director at Beyond Philanthropy. He is responsible for the development of business and people. He heads the advisory work of Beyond Philanthropy and handles all questions relating to philanthropy, CSR and impact investing. Michael is especially passionate about social justice work with a focus on education. Besides the advisory assignments, Michael also works with our clients as an organisational developer, facilitator and coach. Michael regularly writes for Alliance Magazine, Center for Effective Philanthropy and other blogs. He has been asked to speak on a variety of industry topics.

Michael volunteers as the chairman of the Deutsche Youth For Understanding Stiftung (Foundation). He is also a member of the board of trustees of the Deutsche Youth For Understanding Komitee e.V., SchÃ1/4ler helfen Leben e.V. and Philanthropy Impact. He is a member of the supervisory board of Karuna Sozialgenossenschaft eG (social cooperative).

Before taking over Beyond Philanthropy, Michael was managing director at Active Philanthropy and held various operative positions at the Bertelsmann Foundation. He was a Project Manager in the field of Democracy, Human Rights and Tolerance Education and for strategy development in politics and federalism reform. Michael also managed the Carl-Bertelsmann Prize 2007 "Civic Engagement as an Educational Goal".

Michael studied North American Studies, Anthropology and International Law at the University of Bonn and the University of British Columbia in Vancouver, Canada. After his graduation, he worked as language and cultural affairs lecturer at the University of Oxford.