The Cycle: A Practical Approach to Managing Arts Organizations by Kaiser, Michael M.
The Cycle: A Practical Approach to Managing Arts Organizations by Kaiser, Michael M.

The Cycle: A Practical Approach to Managing Arts Organizations

In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals...
CHF 61.78
CHF 61.78
SKU: 9781611684001
Product Type: Books
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Author: Michael M. Kaiser
Format: Hardcover
Language: English
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The Cycle: A Practical Approach to Managing Arts Organizations by Kaiser, Michael M.

The Cycle: A Practical Approach to Managing Arts Organizations

CHF 61.78
The Cycle: A Practical Approach to Managing Arts Organizations by Kaiser, Michael M.

The Cycle: A Practical Approach to Managing Arts Organizations

CHF 61.78
Author: Michael M. Kaiser
Format: Hardcover
Language: English
Description
In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the "family" continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal--and remedy--the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe--from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions--will be able to sustain remarkable creativity, pay the bills, and have fun doing so

Author: Michael M. Kaiser, Brett E. Egan
Publisher: Brandeis University Press
Published: 09/03/2013
Pages: 212
Binding Type: Hardcover
Weight: 0.96lbs
Size: 9.30h x 6.31w x 0.77d
ISBN: 9781611684001


Review Citation(s):
Publishers Weekly 07/22/2013

About the Author
MICHAEL M. KAISER is president of the John F. Kennedy Center for the Performing Arts and author of The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations and Leading Roles: 50 Questions Every Arts Board Should Ask. BRETT E. EGAN, director of the DeVos Institute of Arts Management at the Kennedy Center, leads training, planning, and consulting initiatives in the United States and abroad.
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