The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail

The bestselling classic on disruptive innovation by renowned author Clayton M. Christensen.

His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership.

Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.

Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.

Sharp, cogent, and provocative--and consistently noted as one of the most valuable business ideas of all time--The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.

Clayton M. Christensen (1952-2020) is one of the best-known and most influential thinkers on innovation theory and practice. His research led to one of the most important ideas of the century--disruptive innovation. As a professor at Harvard Business School, he influenced generations of leaders and entrepreneurs. He authored twelve books, including five New York Times bestsellers, and over one hundred articles on disruptive innovation in business, healthcare, and education. Christensen cofounded Innosight, a management consultancy; Rose Park Advisors, an investment firm; and the Clayton Christensen Institute, a nonprofit think tank. He was a friend and mentor to some of the most important innovators of our time.