The Language of Content Strategy

The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy....
CHF 34.93
CHF 34.93
SKU: 9781937434342
Product Type: Books
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Author: Scott Abel
Format: Paperback
Language: English
Subtotal: CHF 34.93
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The Language of Content Strategy by Abel, Scott

The Language of Content Strategy

CHF 34.93

The Language of Content Strategy

CHF 34.93
Author: Scott Abel
Format: Paperback
Language: English
The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.

Author: Scott Abel, Rahel Anne Bailie
Publisher: XML Press
Published: 02/26/2014
Pages: 136
Binding Type: Paperback
Weight: 0.37lbs
Size: 8.50h x 5.50w x 0.30d
ISBN: 9781937434342

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