The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning...
CHF 354.07
CHF 354.07
SKU: 9781032007878
Product Type: Books
Please hurry! Only 321 left in stock
Author: Helen Katz
Format: Hardcover
Language: English
Subtotal: CHF 354.07
10 customers are viewing this product
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Katz, Helen

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

CHF 354.07

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

CHF 354.07
Author: Helen Katz
Format: Hardcover
Language: English

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with:

  • a new chapter on how audiences are defined and created
  • reorganization of the media channel chapters to cover planning and buying together
  • expanded coverage of digital formats in all channels
  • added discussion of measurement
  • completely updated data and examples.

The Media Handbook, Eighth Edition is the ideal text for courses in media planning and buying in advertising/communication departments.

Supplemental online resources for both students and instructors are also available. For students, there is a list of key media associations and chapter overviews. To assist in their course preparation, instructors will find lecture slides, sample test questions, and new sample media planning exercise scenarios with accompanying practice spreadsheets. These resources are available at www.routledge.com/9780367775568, under Support Material.



Author: Helen Katz
Publisher: Routledge
Published: 07/07/2022
Pages: 228
Binding Type: Hardcover
Weight: 1.12lbs
Size: 9.00h x 6.00w x 0.63d
ISBN: 9781032007878

This title is not returnable

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products