The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Fitzpatrick, Rob
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Fitzpatrick, Rob

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.They say...
CHF 32.89
CHF 32.89
SKU: 9781492180746
Product Type: Books
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Author: Rob Fitzpatrick
Format: Paperback
Language: English
Subtotal: CHF 32.89
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Fitzpatrick, Rob

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

CHF 32.89
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Fitzpatrick, Rob

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

CHF 32.89
Author: Rob Fitzpatrick
Format: Paperback
Language: English
Description

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.



Author: Rob Fitzpatrick
Publisher: Createspace Independent Publishing Platform
Published: 09/10/2013
Pages: 138
Binding Type: Paperback
Weight: 0.37lbs
Size: 8.50h x 5.50w x 0.30d
ISBN: 9781492180746

This title is not returnable
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