The Public Relations Writer's Handbook

The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a...
CHF 71.18
CHF 71.18
SKU: 9780787986315
Product Type: Books
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Author: Merry Aronson
Format: Hardcover
Language: English
Subtotal: CHF 71.18
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The Public Relations Writer's Handbook by Aronson, Merry

The Public Relations Writer's Handbook

CHF 71.18

The Public Relations Writer's Handbook

CHF 71.18
Author: Merry Aronson
Format: Hardcover
Language: English
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Author: Merry Aronson
Publisher: Jossey-Bass
Published: 03/14/2007
Pages: 368
Binding Type: Hardcover
Weight: 1.23lbs
Size: 9.12h x 6.48w x 1.29d
ISBN: 9780787986315

About the Author
Merry Aronson is the founder and director of MerryMedia, a Los Angeles-based entertainment marketing and PR firm. She has worked as a journalist, entertainment publicist, and network television promotion executive, and has taught PR writing at New York University and University of California, Los Angeles.

Don Spetner is senior vice president for Global Meeting and Communications at Korn/Ferry International. He was named an Industry All Star by Inside PR magazine, and his essays on communications have been published in The Journal of Corporate Public Relations and PRWeek.

Carol Ames teaches entertainment studies and public relations on the faculty of California State University, Fullerton. She is an experienced independent public relations professional and executive producer of movies for television.


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