The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that...
$113.25 AUD
$113.25 AUD
SKU: 9780226675459
Product Type: Books
Please hurry! Only 720 left in stock
Author: Samuel L. Popkin
Format: Paperback
Language: English
Subtotal: $113.25
10 customers are viewing this product
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns by Popkin, Samuel L.

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

$113.25

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

$113.25
Author: Samuel L. Popkin
Format: Paperback
Language: English
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.

"If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice."--James Carville, Senior Stategist, Clinton/Gore '92

"A fresh and subtle analysis of voter behavior."--Thomas Byrne Edsall, New York Review of Books
"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."--David S. Broder, The Washington Post

Author: Samuel L. Popkin
Publisher: University of Chicago Press
Published: 06/15/1994
Pages: 332
Binding Type: Paperback
Weight: 1.00lbs
Size: 9.02h x 6.04w x 1.02d
ISBN: 9780226675459

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products