The Science of Personal Power: How to Build Confidence, Create Success, and Obtain Freedom

Unlock the door to personal power, happiness, achievement, and strength in any situation

In The Science of Personal Power, renowned professor, author, and persuasion expert Chris Lipp reveals how to bridge the science of inner well-being with the science of outer achievement by developing personal power--a concept that, when put into practice, is a panacea for both happiness and success.

Unlike formal power, which focuses on authority and control, personal power is how we feel about our own capability to create impact. How we feel about ourselves is how we show up. When we feel big, we show up big. And when we show up big, we can change the world. By developing personal power, we have the opportunity to completely transform every aspect of our lives, starting with our present mindset and branching out into long-term career advancement, financial success, and beyond.

In Lipp's signature style, this book combines the research, data, and storytelling needed to understand foundational concepts related to psychology and business. The book highlights counter-intuitive discoveries and reconciles ostensibly conflicting findings to provide practical tips, strategies, and approaches to enhance personal power and influence others.

The Science of Personal Power aims to create a movement where we tap into our power and radiate our power outward to empower others and drive large scale change. Infused with the capability to transform the world from the inside-out, we can move beyond the social dynamics that normally limit us. The book earns a well-deserved spot on the bookshelves of everyone looking to rise above personal obstacles and societal barriers to become the most powerful versions of ourselves.