The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeti by Lamagna, Christy
The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeti by Lamagna, Christy

The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeti

Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this...
$42.93 AUD
$42.93 AUD
SKU: 9781732563827
Product Type: Books
Please hurry! Only 651 left in stock
Author: Christy Lamagna
Format: Paperback
Language: English
Subtotal: $42.93
10 customers are viewing this product
The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeti by Lamagna, Christy

The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeti

$42.93
The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeti by Lamagna, Christy

The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeti

$42.93
Author: Christy Lamagna
Format: Paperback
Language: English
Description

Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.

Christy has been featured in Forbes, Fast Company and Entrepreneur and is a sought-after speaker, facilitator, and coach across multiple industries. Her war stories are sometimes laugh-out-loud funny, but the lessons she draws from them are transformative.

This book is a must read for event professionals, CMOs, sales or procurement executives--for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization.



Author: Christy Lamagna
Publisher: Strategic Meetings & Events
Published: 11/01/2018
Pages: 206
Binding Type: Paperback
Weight: 0.68lbs
Size: 9.00h x 6.00w x 0.47d
ISBN: 9781732563827

About the Author
Lamagna, Christy: - After decades of successfully delivering strategic events to clients worldwide, Christy is embracing a new challenge: disrupting the meetings industry. Christy advocates for a fundamental shift from a logistics-centered methodology to one rooted in strategy. She introduces readers to the Discovery Process. This powerful practice transforms events into targeted sales tools that achieve business goals, support the bottom line and turn event expenditures into investments. Christy teaches the fundamentals of becoming an event strategist and even explains how to earn the exalted title of Master Strategist, the highest title in the strategic event industry. Knowing HOW to do something is only half the process. Christy takes you on a deeper dive into the WHY-WHY do companies hold meetings? WHY should companies embrace this paradigm shift? WHY should meeting planners invest the time and energy to ascend to a new level of professionalism? Drawing upon three decades as an entrepreneur, connector, strategist and executive, Christy skillfully demonstrates how to effectively communicate with and be noticed by the C-suite and outlines a clear plan for Master Strategists to go from the ballroom to the boardroom.

This title is not returnable
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
$42.93 AUD
$42.93 AUD
Example product title
$42.93 AUD
$42.93 AUD
Example product title
$42.93 AUD
$42.93 AUD
Example product title
$42.93 AUD
$42.93 AUD
Example product title
$42.93 AUD
$42.93 AUD
Example product title
$42.93 AUD
$42.93 AUD
Example product title
$42.93 AUD
$42.93 AUD
Example product title
$42.93 AUD
$42.93 AUD
Example product title
$42.93 AUD
$42.93 AUD
Example product title
$42.93 AUD
$42.93 AUD

Recently Viewed Products