Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success by Vetter, Gregory L.

Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success

WHAT IS START-UP LIFE REALLY LIKE? THIS IS THE INSIDE STORY--THE GOOD, THE BAD AND THE UGLY.What's...
CHF 39.67
CHF 39.67
SKU: 9780960127702
Product Type: Books
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Author: Gregory L. Vetter
Format: Hardcover
Language: English
Subtotal: CHF 39.67
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Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success by Vetter, Gregory L.

Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success

CHF 39.67

Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success

CHF 39.67
Author: Gregory L. Vetter
Format: Hardcover
Language: English

WHAT IS START-UP LIFE REALLY LIKE?
THIS IS THE INSIDE STORY--THE GOOD, THE BAD AND THE UGLY.

What's it like to start a company, build it to national success, and then see it sold out of bankruptcy? This is the true story of Greg Vetter. He and his brothers started their salad dressing company based on their mother's secret recipe. Tessemae's All Natural went from the Vetter kitchen, to local sensation, to national distribution. But the brothers quickly found out that starting a company is easy. Keeping it going is hard. In his own bold and unfiltered way, Greg Vetter shares how he scrambled to find investors, struggled to pay the bills, juggled the unpredictable needs of vendors, employees and customers, all while trying to keep his own sanity intact. This is an inside look at what it really takes to launch a top-selling brand. And what you can learn both on the way up and on the way down.

--Gregory L. Vetter

Author: Gregory L. Vetter
Publisher: Homegrown Publishing
Published: 11/25/2024
Pages: 272
Binding Type: Hardcover
Weight: 1.21lbs
Size: 8.88h x 6.77w x 1.02d
ISBN: 9780960127702

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