Vanishing Vernacular: Western Landmarks

Finalist 2018 New Mexico-Arizona Book Awards - Arts Books

Steve Fitch is among America's most well-known chroniclers of the American West since the days of Easy Rider. He has been photographing examples of the West's changing vernacular landscape and vanishing roadside landmarks for more than 40 years. In his new book, he presents both the ancient and the modern by way of petroglyphs, neon motel signs and hand-painted business signs, drive-in movie theater screens, and radio and cell towers. All of them are now endangered because of the advent of the Interstate Highway System and corporate franchises.

In this fascinating and comprehensive account, we are able to join in Fitch's expansive journey, truly an odyssey, as represented in the book's 120 unforgettable photographs, all sequenced to mimic the open road--both during day and night. Fitch explains the project in his informative introduction, in which, interestingly, he suggests that the petroglyphs of the ancient Pueblo people have endured far better and longer than anything made during the last sixty years. Curator Toby Jurovics, in his insightful concluding essay, positions Fitch's work in relation to that of the practitioners of the photographic style known as the "New Topographics" and Fitch's own view of photography as a visual form of cultural anthropology.

Vanishing Vernacular: Western Landmarks is sure to become a modern-day classic, a book that will be all the more revered as America and Americans move farther away from the highways of the past. That economy and roadside culture are vanishing like endangered species, but Fitch was along for the ride. In sharing that past, he has been witness to his own form of historic preservation.

Author: Steve Fitch, Toby Jurovics
Publisher: George F Thompson Publishing
Published: 04/10/2018
Pages: 172
Binding Type: Hardcover
Weight: 3.75lbs
Size: 12.20h x 10.40w x 1.00d
ISBN: 9781938086601

About the Author
Fitch, Steve: - Steve Fitch has been a photographer since the early 1970s. He has taught at the University of Colorado at Boulder, Princeton University, and, most recently, at the College of Santa Fe and The Santa Fe University of Art and Design. He is the recipient of two National Endowment for the Arts Fellowships in 1973 and 1975; the last National Endowment for the Arts Survey Grant, awarded in 1981; and the Eliot Porter Fellowship in 1999. He is also the author of Diesels & Dinosaurs: Photographs From the American Highway (Long Run Press, 1976), and Gone: Photographs of Abandonment on the High Plains by Merril Gilfillan, Kathleen Howe, and Evelyn Schlatter (University of New Mexico Press 2002). His work is in the collection of the Smithsonian American Art Museum, Whitney Museum of American Art, and Yale University Art Gallery, among others.Jurovics, Toby: - Toby Jurovics is Chief Curator and Richard and Mary Holland Curator of American Western Art at the Joslyn Art Museum in Omaha, Nebraska. Previously, he was Curator of Photography at the Smithsonian American Art Museum and Associate Curator of Photography at the Princeton University Art Museum. He has organized exhibitions on Robert Adams, Lewis Baltz, Barbara Bosworth, Emmet Gowin, A. J. Russell, William Sutton, and William Wylie, among many other artists, and has written seminal essays on Thomas Joshua Cooper, John Gossage, and the New Topographics. He is the author of Framing the West: The Survey Photographs of Timothy H. O'Sullivan (Yale University Press, 2010).