Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketingvolume 5The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe...
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The Strategic Career: Let Business Principles Guide YouWe often hear that finding the work we are meant for will multiply our accomplishments and enable us to attain new levels of personal satisfaction. Yet, many who are planning their careers find that the job market has shifted to the advantage of employers,...
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Transforming Relationships for High Performance: The Power of Relational CoordinationWhether from customers, supply-chain partners, policymakers, or regulators, organizations in virtually every industry are facing calls to do more with less. They are feeling compelled to provide higher-quality outcomes, more rapidly, at a lower cost. This book offers a road-tested approach for delivering these...
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Vayamos Adelante / Lean in: Las Mujeres, El Trabajo Y La Voluntad de LiderarA pesar de que las mujeres alcanzaron hace a os niveles de educaci n similares a los de los hombres, ellos ostentan a n la gran mayor a de puestos directivos, tanto en las empresas como en los gobiernos. Por ello, las voces femeninas...
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River in Ruin: The Story of the Carmel RiverThe thin ribbon of the Carmel River is just thirty-six miles long and no wider in most places than a child can throw a stone. It is the primary water supply for the ever-burgeoning presence of tourists, agriculture, and industry on California's Monterey Peninsula....
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Hospitality BrandingIn recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise....
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Cars for Comrades: The Life of the Soviet AutomobileThe automobile and Soviet communism made an odd couple. The quintessential symbol of American economic might and consumerism never achieved iconic status as an engine of Communist progress, in part because it posed an awkward challenge to some basic assumptions of Soviet ideology and...
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Corporate Warriors: The Rise of the Privatized Military IndustrySome have claimed that "War is too important to be left to the generals," but P. W. Singer asks "What about the business executives?" Breaking out of the guns-for-hire mold of traditional mercenaries, corporations now sell skills and services that until recently only state...
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Turizm: The Russian and East European Tourist Under Capitalism and SocialismIn the Soviet Union and the eastern bloc, the idea of "vacation" was never as uncomplicated as throwing some suitcases in the car and heading for the beach. The emphasis was on individual self-improvement within the framework of the collective, an approach manifest in...
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Guide to the Engineering Management Body of KnowledgeAn authoritative guide to key engineering management principles and practices, this book is divided into eight concise domains of engineering management knowledge, which are further broken down into 46 knowledge areas and 210 sub-knowledge areas. This guide covers a wide range of management topics...
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Applied Strat Planning An IntroductionThis guidebook provides an overview to the proven Applied Strategic Planning process. Written for the planning team and other key members who will participate in the process, this important resource offers encouragement for the team who must provide data for the planning process and...
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Raising the Bar PIn April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person...
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Up the Organization: How to Stop the Corporation from Stifling People and Strangling ProfitsAlthough it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and...
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Reinventing Your Board: A Step-by-Step Guide to Implementing Policy Governance, Revised Ed.In the second edition of this best-selling Policy Governance operating manual, John Carver and Miriam Carver make this exciting approach to effective governance even more accessible and user-friendly, gleaning lessons learned in years of practice to help readers understand and use this invaluable model....
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Portfolio LifePraise for Portfolio Life "Dave Corbett's book turns two simple ideas into a program for life-enrichment, that you can create a life expressly for yourself and that the so-called retirement years are the best time to do it. Drawing on a lifetime of work...
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The Leader and The Coach: The Art of Humanity in LeadershipBeing one-hundred percent human has been the state of being for organizational leaders and their teams for all time. Despite this obvious and undeniable fact, humanness as a principal factor in leadership has historically not been the top priority.Seeing and hearing team members as...
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Community-Based Research and Higher Education: Principles and PracticesCommunity-Based Research and Higher Education is the long-awaited guide to how to incorporate a powerful and promising new form of scholarship into academic settings. The book presents a model of community-based research (CBR) that engages community members with students and faculty in the course...
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Paradoxes of Group Life PDuring the past decade, leaders have increasingly relied onself-managing work groups, multifunctional teams, andcross-national executive groups to create the organization of thefuture. Yet groups are not a panacea for organizational problems;conflicts between individuals or factions within a group oftencreate seemingly contradictory situations?paradoxes?that canprevent the...
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Please Don't Just Do What I Tell You! Do What Needs to Be Done: Every Employee's Guide to Making Work More RewardingThe author of the million-copy-selling 1001 Ways series shows how to get ahead by fulfilling every employers ultimate expectation. This book contains a clear message: Every boss wants an effective worker to do what most needs to be done without having to be asked....
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Work as a Spiritual Practice: A Practical Buddhist Approach to Inner Growth and Satisfaction on the JobA guide to developing and maintaining a spiritual life on the job, drawn from the teachings and practices of Buddhist tradition. Most people associate Buddhism with developing calmness, kindness, and compassion through meditation. Lewis Richmond's Work as a Spiritual Practice shows us another aspect...
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